Sponsor Spotlight Column: EnterpriseWeb on Master Data Management

Originally posted: http://www.dataversity.net/sponsor-spotlight-column-jason-bloomberg-enterpriseweb-master-data-management/

by Charles Roe

April 1, 2014

DATAVERSITY™ recently interviewed Jason Bloomberg, the Chief Data Evangelist at EnterpriseWeb.  EnterpriseWeb are the creators of the EnterpriseWeb™ Intelligent Operations Platform that helps organizations more easily and efficiently harness their data assets and govern their use. It is a platform for modeling, running, and managing composite applications.

EnterpriseWeb is a Gold Sponsor at the Enterprise Data World 2014 Conference in Austin, Texas from April 27 – May 1, 2014.

The Sponsor Spotlight Column (and its parallel venture the Speaker Spotlight Column) is an ongoing project that focuses on highlighting several of the central issues represented at the many Data Management conferences produced by DATAVERSITY.

The primary emphasis of the interview was to question Jason Bloomberg and EnterpriseWeb on their current work and history within the industry, with particular importance on the products and/or services being highlighted at the upcoming conference:

DATAVERSITY (DV): What’s your company elevator pitch? Why should a business person care about the solution you provide?

EnterpriseWeb: Agility requires flexibility in data, app and process integration. You can’t be flexible in one area and assume agility, as it is a property of the organization as a whole. EnterpriseWeb provides a unified platform for smart, data-driven, policy controlled apps and processes. The dynamic platform supports the ability for updates to be shared across the entire distributed system without disruption – a feedback loop that can respond and adapt in-flight without costly or disruptive exception and change management processes.

DV: What will you be highlighting at EDW14?

EnterpriseWeb: EnterpriseWeb is an Intelligent Operations Platform that helps organizations harness all of its assets – virtually – so they can thrive in today’s environment. We offer truly generic storage where we can store everything and anything as a Resource (entities, reference data, metadata, documents, content, code, rules, UI components, etc.). The system has highly-efficient non-blocking reads and writes, and the environment is curated by software agents that index all resources and tag all relationships.

DV: What’s the unique selling proposition of your product or service versus your competitors? What do you do that nobody else does (or better than anyone else)?

EnterpriseWeb: EnterpriseWeb goes beyond data virtualization to virtualize all connections (APIs, connectors, data, metadata, rules, policies, etc.). It presents all connections uniformly, despite underlying complexity, so data, app and process modelers can flexibly design rich composite solutions simply using links and metadata. At run time, the system handles all implementation details, resolving queries and binding resources on demand to produce highly personalized interactions.

DV: Why should EDW14 attendees stop by your booth this year?

EnterpriseWeb: We’re not like any other vendor, and our platform can solve problems that no one else can.

DV: What do you see as the most significant trend happening at this time within the Data Management industry?

EnterpriseWeb: Paradoxically, the most significant trend is that there is no single significant trend. Instead, there are many significant trends that are all vitally important and interrelated. There’s the rise of Cloud Computing. Of Big Data. Of enterprise mobility and the Internet of Things. And we also have advances in architecture as organizations seek to achieve greater levels of agility. All of these trends are transforming how we create, manage, and use data.

DV: How is such a trend going to affect your particular business focus? How does your product/service address that trend?

EnterpriseWeb: EnterpriseWeb is far more than a Data Management platform. We’re an application creation and deployment platform. A semantic platform. A governance, risk, and compliance tool. We’re also an intelligent, dynamic business process platform. But we’re not saying these capabilities are separate. On the contrary, we’re bringing them all together with a single, unified approach.

DV: What is the biggest challenge your customers are facing when it comes to Data Management?

EnterpriseWeb: Dealing with the inherent agility requirements of the business. Traditional Data Management focuses on well organized, structured information. Today, data are far more diverse and dynamic than in the past.

DV: How are you as a company working to address that challenge?

EnterpriseWeb: We built a platform from the ground up to deal with dynamic, context-dependent business challenges. How we deal with data is a core part of this strategy.

DV: What’s the most exciting thing currently in your product or development pipeline that customers can look forward to in the near future?

EnterpriseWeb: Our public Platform-as-a-Service Cloud-based offering is due later this year.

DV: What’s your favorite quote on “Data” or “Data Management?”

EnterpriseWeb: Today I must admit I’m loving the title of my talk: “MDM: Master Data Management or Massive Data Mistake?” That’s a question every EDW attendee should ask!