Jason Bloomberg, Chief Evangelist for EnterpriseWeb, will be speaking at Data Summit/Enterprise Search & Discovery 2014 in New York City on May 13, 2014. He will be speaking on the topic MDM: Master Data Management or Massive Data Mistake?

The abstract is as follows:

“If only we had a single data model, a single view of the truth, then all our data problems would be solved…” Those words have launched many a multi-million dollar MDM effort — and yet, such efforts have proven far more difficult than predicted, leading enterprises far and wide to pour money into an illusory vision of a perfectly organized data world.

 Why can’t we simply settle on a single, stable, universal data model for the enterprise? The answer: that’s not the way that business – or people – understand and use information. Expecting any organization to shoehorn their information into some techie ideal of a master data model is woefully unrealistic.

 It’s time for the technology to get with the program with schemaless data stores,  Multiversion Concurrency Control (MVCC), immutable data, and business entities that maintain separate, dynamic business contexts.  Instead of shoehorning data into an unrealistic technical ideal, let’s build better technology that truly supports the business.

 Attendees of this session will learn:

  •  Why traditional technology approaches will never solve the Master Data Management problem
  • How dynamic business context should be the driver for any MDM effort
  • A paradigm-shifting approach to managing data that supports dynamic business context in a Cloud-friendly, enterprise-class environment

The conference takes place May 12-14, 2014 at the New York Hilton Midtown. Details of his talk can be found on the conference Web site.

About the Data Summit

DataSummitLogoData Summit is your guide to the future of data management and analysis and how it is transforming the business world as we know it today. IT practitioners and business stakeholders alike will benefit from an intensive, two-day immersion into the key technologies and strategies for becoming a data-driven business. Learn what works in the real world. Master the leading technologies and techniques. Connect with the best minds in the industry and plan your course forward.

Data Summit offers a comprehensive event that covers all of the key issues in the world of data management and analysis today. Whether your company is interested in gaining a deeper understanding of emerging technologies such as Hadoop, or improving its use of analytics to drive key business decisions, Data Summit has something for you.

Data Summit is colocated with Enterprise Search and Discovery 2014.